Ryan Deiss - Social and Community Mastery (2015)


Ryan Deiss - Social and Community Mastery
WEBRip | English | MP4 + PDF Guides | 640 x 360 | AVC ~800 kbps | AAC | 128 Kbps | 44.1 KHz | 2 channels | ~6 hours | 1.58 GB
Genre: eLearning Video / Business, Net: Blogging
What Youll Get: When you enroll today, youll receive instant access to: The Social & Community Mastery Course 5 Core Modules 62 Video Lessons 9 Handouts 5 Quizzes (one for each module)
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Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Social & Community Manager

Course Details and Description

Course Breakdown:
Module 1: Start Here
- Lesson 1: From The Author
- Lesson 2: Social Success Cycle
- Lesson 3: Social Media Marketing Goals
- Lesson 4: The Customer Avatar
- Lesson 5: Which Social Media Channel Is Right For You
- Lesson 6: Engagement vs Seeker Channels
- Lesson 7: 10 Minute Social Media Audit
- Lesson 8: Social Media Donts
- Lesson 9: When to Automate

Module 2: Social Listening
- Lesson 1: Why Listen?
- Lesson 2: Social Listening Goals
- Lesson 3: Social Listening Tools
- Lesson 4: Social Listening Metrics
- Lesson 5: Social Listening Setup
- Lesson 6: Social Listening Keyword Planning
- Lesson 7: Tool Demo: Keyword Alert Setup
- Lesson 8: Listening Without Paid Tools
- Lesson 9: Using A Feedback Loop
- Lesson 10: Tool Demo: Tag And Task Setup
- Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing
- Lesson 1: Why Influence?
- Lesson 2: Social Influencing Goals
- Lesson 3: Social Influencing Tools
- Lesson 4: Social Influencing Metrics
- Lesson 5: Growing Social Profiles
- Lesson 6: Social Media Bouncing
- Lesson 7: Social Media Topic Map
- Lesson 8: 7 Blog Post Templates
- Lesson 9: Socializing Blog Content
- Lesson 10: Step 1 - Splinter
- Lesson 11: Step 2 - Visualize
- Lesson 12: Step 3 - Broadcast
- Lesson 13: Step 4 - Tag
- Lesson 14: Step 5 - Monitor
- Lesson 15: Step 6 - Schedule
- Lesson 16: Tool Demo - Edgar
- Lesson 17: Defeating The Social Fire Hose
- Lesson 18: Tool Demo - Facebooks Boost Post Function
- Lesson 19: Whats Your SOP?

Module 4: Social Networking
- Lesson 1: Why Network?
- Lesson 2: Social Networking Goals
- Lesson 3: Social Networking Tools
- Lesson 4: Social Networking Metrics
- Lesson 5: What Is Media?
- Lesson 6: Long Tail Media Outreach
- Lesson 7: What Does Long Tail Media Want?
- Lesson 8: Networking By Topic Map
- Lesson 9: The Short List
- Lesson 10: Reverse Media Outreach
- Lesson 11: Staying Compliant

Module 5: Social Selling
- Lesson 1: Why Selling?
- Lesson 2: Social Selling Goals
- Lesson 3: Social Selling Tools
- Lesson 4: Social Selling Metrics
- Lesson 5: The Value First Strategy
- Lesson 6: Value First Offers
- Lesson 7: The Customer Journey
- Lesson 8: Content Segmentation
- Lesson 9: Segmentation + Retargeting
- Lesson 10: DEMO: Setting Up A Segmented Website
- Lesson 11: Content + Social Media + Ad Retargeting
- Lesson 12: Putting It All Together

HOmepage:
Code:
http://www.digitalmarketer.com/lp/social-and-community-mastery
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