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Thread: Media Buying Sumo - Gauher Chaudhry (2013) [36 Video, 18 PDF, 1 MP3]

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    Media Buying Sumo - Gauher Chaudhry (2013) [36 Video, 18 PDF, 1 MP3]

    Media Buying Sumo - Gauher Chaudhry (2013) [36 Video, 18 PDF, 1 MP3]

    Media Buying Sumo 2013 Live Workshop !
    This live workshop was held in Toronto recently and included a line up of stellar speakers to cover the entire topic of successful media buying. Each presentation includes a transcript and powerpoint slides for.
    Introduction - Gauher Chaudhry (Run time 81 minutes)
    Competitive Analysis - Mike Colella (Run time 79 minutes)
    Ad Tracking Technology - Steve Gray (Run time 85 minutes)
    Banner Optimization - Greg Davis (Run time 79 minutes)
    Media Ad Buying - Steve Gray (Run time 57 minutes)
    Real-Time Bidding - Ratko Vidakovic (Run time 80 minutes)
    Retargeting - Matt Sauls (Run time 81 minutes)
    Mobile Media Buying - Matt Sauls (Run time 39 minutes)
    Questions & Answers - Panel (Run time 22 minutes)
    Module 1: Media Buying
    This module will give the foundation to successful media buying. You will learn about the different types of media buys and how you can start testing with a small budget with real-time bidding networks.
    Types of Media Buys
    Direct Buy
    Intermediate Buy
    BuySellAds Walk-thru
    BuyAds Walk-thru
    Network Buy
    Sitescout - Video 1
    Sitescout - Video 2
    Sitescout - Video 3
    POF Ads Interview
    Module 2: Market Intelligence
    You will learn about the importance of market intelligence, which includes your customers and competitors, when it comes to buying media in this module. You need to spend time doing market intelligence BEFORE attempting any media buying so that you have a solid strategic plan in place.
    Market Analysis
    Quantcast Data
    Alexa Data
    Quantcast Planner
    Using Mixrank
    Using Adbeat
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