From my notes and their Customer Service line:
MaryEllen and Ryan have apparently started Idea Incubator, and currently have approximately 5 projects on the go. They are actively looking for new businesses to publish and partner with who are using the model in this course.
So they have a vested interest in getting people to successfuly use their model. There is no obligation by subscribers to get involved with their incubator, but it could be well worth, in terms of joint ventures alone.
This is a 6-part webinar training program with handouts, checklists and cheat sheets, plus fully customizable templates and vendor lists and direct access to MaryEllen and Ryan (with our GB, the one person who purchases this course for us, would have provide us access to the Q&A.)
Customer Service said the weekly training is a video, and self-paced.
The first webinar/video starts today, followed next Thursday at 2:00 pm EST with a live Q&A. And so it works for every week, a webinar with a Q&A the following week.
Module 1: Market Research, find your passion, models, watching the competition.
Module 2: Nuts and Bolts, frequency of delivering emails, length and structure of ezine, deliverability tips and tricks.
Module 3: Getting Content, set up a panel of experts, free sources of compiled content usable without permission, MaryEllen's filing tricks
Module 4: Getting Subscribers, advanced syndication strategies, co-registration tips
Module 5: Making Money, selling ads, how to rent you list (without violating CANSPAM), successful JVs, paid subscription and premium content upgrades, how to publish your panelists
Module 6: How to Run the Business, key metrics, proven success factors, managing employees (if you want them) and outsourcing, managing multiple inbox magazines, positioning your mag for sale
Some of MaryEllen's A list clients include:
DebtPilgrim.com -large circulation
ARealChange.com approx circulation 100,000 within 6 month period
which over 28 ezines and multiple properties and brands
MaryEllen believes this is the simplest online model over her 25 yrs of experience:
* Costs less than $100 to start
* Your passion, purpose or profit-based, or all 3
* Scalable and sellable
* Spend less than 4 hours/week
* Building a true asset
* Multiple income streams
She says: You get contributors of content; you don't create the offers, or the content, you get the money.
She has writers approaching her who'll write for little or no pay because they want the exposure; many of them also bring her profitable offers.
1. Ryan Deiss will also be student in this process and subscribers will be able to look over his shoulder as he works on his mag.
2. Platinum Coaching, free access for 60 days to their members area
4. Free updates and support for 12 months